Our Story

Heliuoss is a fashion brand founded in 2025, born from the vision and journey of Helia Ghavam, an Iranian designer whose work embodies emotion, heritage, and timeless elegance.

From a very young age, Helia was drawn to fashion, not just as a form of clothing, but as a language for self-expression. Even as a child, she would wrap her mother’s fabrics around herself, imagining designs. Fashion was always her form of self-expression, long before she could define it.

Helia Ghavam
Helia's creative foundation began in architecture, which she studied in her home country. There, she cultivated an eye for structure, proportion, and the harmony of form. After moving to Turkey, she followed her lifelong passion and studied Fashion Design at Yeditepe University in Istanbul, where her artistic language evolved into something deeply personal and culturally rich.

Helia’s journey in the creative arts spans beyond fashion. She has worked professionally in photography, organizing several exhibitions in Iran that explored identity, light, and form. Her experience in modeling also gave her a unique sensitivity to how garments live and move on the human body, further informing her approach to design.

All of these experiences come together in Heliuoss — a brand that reflects strength, stillness, and the enduring beauty of culture. Inspired by Helios, the Greek god of the sun, the brand’s name was re-imagined as Heliuoss, symbolizing light, resilience, and inner radiance.

Heliuoss is not defined by gender, trend, or time. It creates timeless fashion for individuals who seek meaning in what they wear. Each garment is a fusion of minimalist elegance and poetic depth, a wearable story!

Every collection carries the quiet power of history and the promise of individuality. With Heliuoss, fashion becomes more than design, it becomes identity.

Be the Sun. Be Timeless. Be Heliuoss.